AGRICULTURAL
APPLICATIONS

Optibrand has partnered with The ‍‍iTRAK® Group of Companies (Australia), a leader in automated biosecurity compliance solutions, to combat the global spread of Avian flu. This collaboration brings together over 120 years of combined expertise in biosecurity, agricultural production, and digital transformation to revolutionize disease prevention in the agri-food industry.

Introducing BIOPLUS®, a cutting-edge solution designed to create sustainable, traceable agriculture while reducing disease spread, enhancing productivity, improving food safety, and optimizing the agricultural value chain from farm to table.

Key Benefits of BIOPLUS®

  • Enhanced Biosecurity: Protects against the introduction and spread of disease, safeguards humans from zoonotic illnesses, reduces crop and animal loss, and maintains food quality.
  • Advanced Traceability: Leverages geospatial data (geofencing) to monitor movements of vehicles, people, plants, animals, and minerals on and off agricultural sites.
  • Improved Workplace Safety: Promotes regulatory compliance, reduces workplace accidents, and enhances employee productivity.
  • Sustainability Monitoring: Tracks the baseline carbon footprints to support sustainability goals.
  • Seamless Integration: Easily integrates with existing digital infrastructure.

THE PROBLEM

 Source verification of animals has been a concern in the livestock industry for several decades. Outbreaks and publicity, particularly surrounding BSE (Bovine Spongiform Encephalopathy) and most recently Avian Flu, have generated intense interest in secure source verification methods and it has become an important global issue attracting the attention of governments and regulatory agencies, food safety agencies, retailers and consumers.

Traceback of animals to farms of origin, tracking the movement of animals from farms to markets and abattoirs, and control of animal movement within and between countries are critical to animal disease control. Reliable, secure identification and source verification systems clearly make quarantine and containment of animal disease possible.

100% "FARM TO FORK" TRACKING

Most livestock tracking systems can only track 80% of the “Farm to Fork” chain… our technology can track 100%

The next generation of livestock traceability

COMING SOON

Our technology is perfect for 100% “Farm to Fork” tracing. Using iTRAK®ID livestock identification and traceability system and our ClearView 2 retinal imaging device and auto-capture software, we are creating a tamper-proof livestock identifier then synchronizing with ‍Facial Recognition to deliver livestock identification at a commercial speed from a distance of 3-5 meters plus as a bonus deliver the age, heart rate and temperature of animals. We can successfully track livestock back from the consumer to the producer. Most livestock tracking systems can only track from consumer to processor. This leaves out the entire section of “Producer, Feedlot, Saleyards” on the “Farm to Fork” chain.

OUR TECHNOLOGY CAN HELP IN
3 MAIN WAYS

1. FOOD SAFETY & DISEASE CONTROL

Using our technology, we can track 100% of the "Farm to Fork" chain, which means we can directly detect which producer has a disease outbreak quickly and efficiently

2. BUILDING TRUST THROUGH ACCURACY

We can confirm that claims on product labels are accurate (treated ethically, sustainably, grass-fed, organic, etc.) and ultimately provide trust to your consumers.

3. SUPPLY CHAIN EFFICIENCY

We can make supply chains more efficient and cost-effective throughout the ENTIRE "Farm to Fork" process, ultimately saving you money.

LOOKING FOR 4H APPLICATIONS?

We are teamed up with SummitView Solutions to provide permanent ID solutions for livestock show traceability.

For more information please contact:

SummitView Solutions

(866) 356-0879

[email protected]

The premiere provider of solutions for livestock show traceability.